IDEAL INDUSTRIES has merged its European sales operations with Trend Communications to form the IDEAL INDUSTRIES NETWORKS DIVISION As of January 1, 2010 IDEAL INDUSTRIES has merged its European sales operations with Trend Communications to form the IDEAL INDUSTRIES NETWORKS DIVISION. Since February 2004, Trend Communications has operated under its own brand as a separate independent subsidiary of IDEAL INDUSTRIES Inc. and is recognised world wide as a leader in hand held test equipment for xDSL, ISDN and Gigabit Ethernet testing. IDEAL on the other hand generates a substantial amount of its European revenues from products and services targeted at the LAN (local area network) installation market. Paul Finnie, Vice President and General Manager of IDEAL INDUSTRIES EUROPE comments: "With the rapid deployment of IP and Ethernet based technologies that cross both wide area and local area networks it is the overwhelming view of our teams that the time is right for these two businesses to be brought together. By embracing the opportunities provided by a pooling of talent, this merger will allow us to apply more resources in sales, marketing, customer support and product development. Together we aim to strengthen both the IDEAL and Trend brands by broadening our product offer for the converging communications world whilst always providing the highest levels of customer satisfaction." About IDEAL in Europe: The formation of the IDEAL INDUSTRIES NETWORKS DIVISION is the result of the merger of IDEAL INDUSTRIES in Europe and Trend Communications. IDEAL INDUSTRIES has been present in Europe for nearly 20 years with its main European distribution centre located in Warrington, England. Serving customers throughout Europe, Middle East and Africa, IDEAL INDUSTRIES has developed strong relationships in the Aerospace, Electrical and Data Communication markets and will continue to develop growth strategies across all areas of our business. Trend Communications has operated under its own brand as an independent subsidiary of IDEAL INDUSTRIES Inc. since February 2004. The company is recognised all over the world as a leading provider of handheld test equipment for xDSL, ISDN and Gigabit Ethernet. IDEAL INDUSTRIES NETWORKS DIVISION is represented in Europe with sales offices in the UK, Germany and France.